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Your ISP limits what you can do with their product? How is it that a rival company who doesn't do that hasn't stepped forward and taken all of their business, yet?
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I think you misunderstand him. The ISP doesn't specifically block game downloads. As happens in most of the world, internet plans come with a specific amount of download credit. For example, my internet plan allows me to download 8GB a month in peak time (12pm-2am) and 40GB a month in non-peak (2am-12pm).
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I'm not to sure if many people are prepared to actually wait 2 days for a game they also paid for. I mean, if you buy it in a store you take it home and pop it in right away.
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Except that if you buy it in a store, you actually need to drag yourself off the couch, leave the house, make your way to a game store, etc etc etc. Even if you're not the lazy sort, it might not be convenient to get to a store. There aren't any close to where I live so the time between me deciding to buy a game and being in the vicinity of somewhere I can buy it is usually longer than 2 days.
Also, in Australia at least, games are much cheaper on Steam than in the stores. There really is only one or two companies selling games and they add on a huge markup.