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I find it a bit off that such a stupid person should be one to generate positive attention for donating to such a worthy cause. People should really be donating anyway if they really care.
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Raising money for these types of things counts on playing on people's emotions. Look at the starving kids in Africa fund, look at the 'save the celebrity' fund; you get played like a fiddle into "caring" when really all that's happening is that you're getting played into feeling guilty. It's a good business.
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True and true, but missing the point. This is free cancer awareness. I don’t know whether I’d prefer weepy adverts with gooey-eyed actors telling me how much they miss their loved ones, or St Goody’s face plastered across the front of a tabloid—neither is desirable—but once I step away from that irritation I hope it does encourage more charity from people.