I always felt the problem with 360 is that a bunch of their best exclusives are also available on PC for less money! Personally I like the experience of playing on a console better these days, but I'm sure plenty of people have passed on 360 just because they can pick up Mass Effect or Gears on PC.
I think Microsoft is just trying to keep Halo 3 an exclusive on 360 because it still sells. Once it becomes a platinum hit or whatever it'll probably be ported to the PC, I hope so I enjoyed Halo 1 and 2.
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