Congrats! They may be very different from AO and AE, and alot of people may not like them as much, but I think they're great, maybe SW just as good, despite their differences.
And I never noticed that, it makes sence, altough I always thought it was a play on the words either stag as already stated, or steed, and combined with beef (which goes into their treatement, as animals that are slaughtered every day so you tummy can be happy)
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