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I think that, in addition to what Xav said, we must consider that Oddworld has the stigma of being seen as a video game turned movie property. OWI probably wanted to establish themselves as movie producers without past history and any baggage associated with it getting in the way.
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not to mention that Lorne did hire movie animators to work on AO and AE, so i suppose they could have worked both ways?
Some of the animators that lorne approached didnt like the idea of stepping down into game design, which doesnt surprise me really...