The release date was finally announced today: September 7th.
This is the announcement video. I haven't watched it yet because this computer is handicapable but I will post it and hope EA haven't put in any subliminal pornography.
http://fun.ea.com/cgi-bin24/DM/y/miei0IUXmY0EVQ0BlNw0FE
EDIT: don't bother with the video. Read my post below for explanation.