It's got nothing to do with the price of the hardware, it's the intellectual property that is being stolen. And yes, when it is only one person the loss is insignificant, pursuing the issue is more costly than the money never earned. But the most damaging attitude in the world is "I'm one person I won't make a difference". Firstly, because you do make a difference, albeit a small one, and secondly because a million people making small differences tends to conform to the effect of a million small differences. Which, on a financial scale, is a very large difference.
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