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I thought that Lorne created all the Oddworld stuff and the other guys just drew it.
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Lorne has the basic idea, but the artists realise it. They do drawing after drawing, each one submitted to Lorne who will then immediately reject them. This goes on until he sees something he likes, and they are a tiny bit closer to realising his vision (which, clearly has very little in the way of visual data in them).
The artists also compose possible backstories for all or parts of their designs, and seemingly most of the staff pull together to evolve these concepts and stories into a developed whole.