Seriously, it's like someone is getting nasty with the crispycream donuts, and they won't let you have any! It's absolute torture.
Some kid actually brought in his halo3 guide as his D.E.A.R book. Really. All through that class I had the insatiable urge to whak him on the back of the head with my math book, and say: all ur guide r blong to us11!!one!
And speaking of mass advertized, guess what I saw today?:
http://ctrlaltdel-online.com/comic.php?d=20070914
It's a good thing he's wearing a helmet, otherwise he wouldn't be able to keep a straight face.