I think the portraits of the ammunition staring up at them from the back of the box may have scared away the ignoramus.
It would certainly have alot of competion. I went to see Cars the other day (yes, Cars) and there were no less than 5 CGI trailers for films (and no live action or trad. anims!). Two of them were about rats! And they didn't even included Monster House or the Ant Bully.
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