We can mass e-mail members, I believe AbeBabe did it before for something I forgot about. Some old members got the e-mail and came back. They didn't last for long though, and got bored and left again.
Some ideas I have though are;
Competitions? You could have fan-art competitions, lore competitions or something. Winner gets a custom title or be an admin for a day?
Or a big game tournament? Most people could meet up on some online game, e.g. Unreal Tournament and have some competition battles? Whoever wins also gets the competition's prize.
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