looks like some big heads have gone totally crazy:
http://www.gamespot.com/news/6144873.html
http://www.spectrummedia.com
I'm not sure I get it all, but it looks an awfull lot to what Lorne was trying to do with his oddworld series. I mean mergin medias, with one coherent wolrd.
PS: Lorne's working on it, that's why I mention it here