[Nate]

I'd say it changes with fashion. Sometimes tan is in and other times it's best to look so pale that you could have climbed out of a grave.

I think a better question is what ethnicity the people on television are, especially advertisements. I find it says a lot about a company if they're prepared to let anyone other than a caucasian promote their products.

I'd say in Oz that actors on tv are 99% caucasian and most often any minority character is only there for comedy relief. Same goes with advertising, they're mostly blonde-haired and blue-eyed. But sometimes you'll see a breakfast cereal ad with an asian kid, which is a good thing - you would never have seen that ten years ago.