Let's not forget that people are really eating up CGI films nowadays. I have no doubt that (providing it's advertised as Xavier said) quite a large audience will be turning up to watch, regardless of whether they've heard of Oddworld before or not.
As for rating, you usually find video games are a lot more laid back. Considering the language used, violence and dark themes typical of Oddworld they could be looking at an M rating (Mature 15+ in Australia). Then again I could be wrong, it's all just speculation.
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