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Actually, Rich, it has chemicals in it that make you temporarily feel better, so you subconsciously associate the food with feeling good, making it taste good. Or so I hear.
Sounds like bullshit. But the principle is sound. I think.
Okay, so I heard that in Supersize Me. It still might be true.
Meh. McDonald's is crap. Get a sammich from Subway instead. Mmmmm nummy.
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I can tell you pretty conclusively that McDonalds don't put "chemicals" in their food. The addictive qualities are all psychological. It makes you feel good because it tastes nice and satisfies an urge - you can crave those flavours and that satisfaction, and can even become addicted to it. Those who do not like the flavour of McDonalds food will not go there again, so it stands to reason that those who do go there like the taste. It's also instant; you go there, buy your meal, and go out again. What you've got in that bag is food that in some cases takes under a couple of minutes to get hold of. This is important to the way you think of the food.
Although we don't really notice it, it's in our nature to consider how easily/quikcly we can get food before we go out and get it. This goes back to a time when we would hunt for our food. If it's easier to get food from other places, then we'll go there. We'll also consider how much money we have, and how much food we can get with that money. This isn't a controlling aspect, but it is a factor. Hunger, cravings, mood, and ease of getting food all detirmine what we want to eat.
McDonalds have clearly got this down to such a fine art, that people can become fatally addicted to their food. It's no more than irresponsible on the part of McDonalds, and weak willed on the part of the people who eat themselves to death on their food.
EDIT: And by the way, NOBODY is going to be getting a sandwich so long as you spell it "sammich".
