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Accutally it is very successful marketing like the creepy Quizno's hamster demons, you remember it. .
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the Quiznos rats are called Spongmonkeys. Before Quiznos, they were in a number of internet cartoons where they sang. They were rather hilarious, and fairly popular, which is why Quiznos hired the creator to do a song for Quiznos.
And that's the story behind the Quiznos rats.