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Yes, Halo and its' sequel are a one play game, perhaps a second play for a co-op match, but it offers nothing in terms of replayability.
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Secret to replayability: a decent map editor that allows people to make and modify their OWN maps. This needs to have a simple, easy to use interface. Also needs enough control over the design, and enough variables to mean that there's an infinate number of possible maps. This means total landscaping control, easy building and construction 3D modeling, variable colour easily applied textures, and full control over every single other variable like weapon/ammo/vehicle/doodad placement, weather, lighting, gravity, and so on.
If someone made an FPS lan and online multiplayer PC game which had good graphics, decent/not unbalanced weapons, fun gameplay, all types of vehicles (aircraft, tanks, boats, etc.), AND an editor as described above, then it would be infinately replayable and would never get boring. Unfortunately, it seems that nobody has figured this out yet, so we are forced to carry on wasting our money on games that end up getting boring and repetative.