I was just replying to your "Don't be controlled like such puppets." with the fact that I found it intriguing.
"We know what it is" referred to "Microsoft are doing this cryptic shit because they know that it will get people talking."
That's not really pretending to know what the score is.
Basically, we don't care if it's a marketing plot to get people talking. I don't see why we have to purposely go against such markting strategies because we recognise them for what they are.
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