Acually alot of people do know about Abe (
"the purple guy that can fart at will") .
SO if the first Oddworld movie is going to be about Abe, there may be a market for these movie other then the people who plays the game.
Look at all the comic to movie at the moment, alot of these people who go and see Spiderman or X-men may never touched the comic who seen any of the tv series.( I know, I know that these 2 titles are more well known then Oddworld...)
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The Quintology were going to be movies in the first place. Lorne and Sherry worked in the movie business in the first place
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Then wouldn't both Lorne and Sherry have some connection in the movie industry that could help them out??