A simple way to solve the problem of not doing well at the box office:
Do the same as what Pixar do, get a famous company, such as Disney, New Line, WB, 20th Century Fox etc to 'Present' it. Everything would be done by OWI, but money would be pumped into by another company, and the other company would market the film and distribute it.
Oh, exactly the same as EA does for their games....
Of course OWI could do it. It doesn't need stars to do well, it needs marketing. And possibly good reviews.
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