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The situation is even worse for traditional book distribution into shops like Borders or Barnes and Noble. The publisher has to pay for everything and discount books by 70% to supply distributors. And you don't get paid for 4 months or more! Even then the books stores won't promote new books - it's up to the publisher to pay for all the promotions. We are looking at every distribution channel, but we won't compromise quality just to sell more books. Right now, we can put a lot of effort (and cost) into producing the highest quality books ever made by supplying them directly to readers all over the world. As we grow and our volumes get bigger we will start to distribute our books through more traditional channels. Some books, like the Limited Editions, are collector's items and will only ever be sold directly. We even sell the Limited Edition books by individual number!
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Don't hold your breath Dualist, it's not coming to shops.