I think the most important thing for a publisher to do is to trust the developer to make games the way they want. I have no idea whether they are good on that count or not.
But it seems like most of the promotion of the game so far has been Lorne going out to the gaming press, rather than any advertisements or anything that EA would have to pay for. My vibe is that that will start soon; two months before the game is released seems like a good time to start.
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Spending as long as I do here, it's easy to forget that Oddworld has actual fans.
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