Depends on the athlete, the country and the sponsor. I think some countries give cash bonuses to gold-medal winners. In the past companies have given prizes (eg cars) to all the winners. And with sponsors; if an athlete is already signed to a sponsor they may have a clause in a contract that will increase his/her wages if (s)he wins gold. And if they don't have any sponsorship a gold will make it more likely that they will get signed up but that decision is up to the sponsor in the end.
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Spending as long as I do here, it's easy to forget that Oddworld has actual fans.
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