My custom title is there to let everyone know that I was Death. After about a month or so I'll probably ask for it to be changed to something a bit cooler, but you get the idea.
Eventually, when you have enough posts, people around here know you well, and you're considered a good member, then you can ask for a custom title. Your custom title is usually defined by what you're best known for, or it can just be something funky/funny. For instance, after my "Formerly Death" custom title has served its purpose, I will probably have it changed to "The Wrussian Wrath" or "Evil Robot".
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