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"Negativity sells"
How would you know? Are you the new Reuters editorial consultant or something?
What sells is the NEWS. People want to know what's going on in the world and they want to keep up to date with the big stories. Big stories being either positive or negative.
A big story is usually controversy, and that is what sells.
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I actually agree with him on the negativity sells thing. Just turn on the 9 o'clock news here in the U.S...story after story about shootings or rapes or kidnappings or drowning kids or theft...the list goes on and on. For some reason people only want to hear about the BAD things going on, and never the good things. That's why I can't ever watch the news, it makes me sick.