Well, that article doesn't really have anything to do with Lorne Lanning. It was just about Rubin enforcing his idea that game developers should be given more credit and more power. He's saying that game publishers (in particular American ones) don't give the developers enough credit and so people are more likely to let someone like Tara Reid into a video game convention, rather than the actual development team of the game on display.
That sentence at the end "If the business gets to that point, then maybe Tara Reid will have problems getting into parties Jason Rubin, Ted Price, and Lorne Lanning are rocking" is just saying that if developers are given more credit and are recognised and achknowledged more, then celebrities won't be the all important figures they are.
But I can see what you are saying. Using Lorne Lanning in that sentence seems to suggest that he is not a huge, beloved figure in the world of video games. It is true, however that many people who play games, don't bother to look at the credits and see who did what and who made what etc. I asked a few friends about who was the head of certain game companies... and most of them didn't know.
Poor poor game developers... they toil away for our entertainment and get nothing.
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