They didn't sell out, OWI simply wanted more people to play the game than there aleady was.
To do this as you already know was to advertise with SoBe. Quite simply OWI could of just outrightly paid SoBe and be done with it.
But, OWI just put in Vendos displaying the logo, big deal, the SoBe logo looks great. It isn't spoiling the game at all. And OWI recieved no money from SoBe as neither did SoBe, it was cross-advertisement.
Anyway, for OWI to enhance there games to make better ones, then they need money to do that. Quite simply if OWI didn't have enough money then probably the games would not be of the quality that they are.
Every business needs money to survive, take charities for example they are doing good to humanity. But in order to do these things they need money.
Also note that the deal that OWI and SoBe had is not in anyway different to having Oddworld Advertisements appear on your television.
I think i'll leave it at that, but if anyone else has a comment then keep it to yourself
