In General the Good Guys. Why? Because most times they portray the Goodie in such a way that you have no choice but to fall in love with them (so to speak). Take Superman for Example. He has all of these super powers that we all dream of and his alter ego is someone who we can relate to in some way. But Lex Luther is this Rich Bastard who only cares about himself. Now who do you think I'm going to follow?
But there are exceptions to this rule though. And for me it is wrestling. Let's have a look at The Rock. When he was a face he was an annoying character who just sucked up to the fans. But now that he's a heal I find him really funny and entertaining. So really it depends in what context it's used in, so I'm sort of both.
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When if doubt, stop and think... "What would Warney do?"
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