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-   -   New 'n' Tasty logo (http://www.oddworldforums.net/showthread.php?t=21429)

Nepsotic 11-17-2013 03:43 PM

Well, solid composition, yes, but that doesn't necessarily mean it's good. Yours is much better if only because to the addition of actual black.
The overall design in general is pretty piss-poor, going back to something I said earlier, which I'm assuming you skipped over.
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I get that it's 'New 'n' Tasty' (which frankly should have been the subtitle instead of Oddworld: Abe's Oddysee, what were they thinking?) but we don't need the entire fucking logo theme based around that idea of a 'brand', it's gimmicky and doesn't convey the atmosphere of the game at all, you wouldn't even know it was for the same game. It's like they're destroying the image of the game for the sake of some stupid advertising gimmick.
I'd say it "doesn't feel like an Oddworld logo" but then you'd probably be on my back with "what does Oddworld feel like". Not like that, for sure.

Phylum 11-17-2013 03:53 PM

I saw that, but I didn't really understand what you meant by it. Do you not like the idea behind the logo at all? Given that the game is about industrialisation, the 50s style really fits.

If anything the new logo has more to do with the "image" of the game than this one.

http://speeddemosarchive.com/gfx/AbesOddysee_1.jpg

Vyrien 11-17-2013 03:56 PM

I really like Manco's edit. Grabs my attention so much more, the original looks completely washed out in comparison.

The tiny bit of white in the ear slit still bothers the fuck out of me though.

Slog Bait 11-17-2013 03:57 PM

You know you love the ear slit, Vyrien. Don't deny your true feelings.

Vyrien 11-17-2013 03:58 PM

You got me there, I love me some slits.

Manco 11-17-2013 04:01 PM

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I saw that, but I didn't really understand what you meant by it. Do you not like the idea behind the logo at all? Given that the game is about industrialisation, the 50s style really fits.

He thinks that styling the game logo after the Glukkon marketing materials we see in the games is a bad idea and is a gimmick.

I have to say that one thing I’m really sick of is video game logos’ insistence on being as 3D and complex as possible.

Slog Bait 11-17-2013 04:08 PM

I'm curious to see if there were other logos put into consideration when the current logo was picked.

Nepsotic 11-17-2013 04:09 PM

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I have to say that one thing I’m really sick of is video game logos’ insistence on being as 3D and complex as possible.
It's nice to get them right, though.

Connell 11-17-2013 04:34 PM

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I have to say that one thing I’m really sick of is video game logos’ insistence on being as 3D and complex as possible.

We're not asking for it to be 3D, or even complex necessarily. All I want to see is something that doesn't make my eyes want to vomit.

Bullet Magnet 11-17-2013 06:39 PM

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we don't need the entire fucking logo theme based around that idea of a 'brand', it's gimmicky and doesn't convey the atmosphere of the game at all, you wouldn't even know it was for the same game. It's like they're destroying the image of the game for the sake of some stupid advertising gimmick.

http://oddworldlibrary.net/archives/...AAE0090-me.png

http://oddworldlibrary.net/archives/...k2Qn16YTOH.jpg

MeechMunchie 11-17-2013 08:00 PM

Wow, it's almost like they hired an amateur fanartist to make the logo at short notice OH WAIT THAT'S EXACTLY WHAT HAPPENED.

The aesthetic is fine, and the colour scheme is fine. The neck is off, and maybe the mouth should be black, and I'm pretty sure I posted an altered version myself the first time around, but there's complaining about something minor that you'll look at for all of the game*, and complaining about a minor element of something minor, that you'll only see once, for a few seconds. For the love of all that's holy, knock it off.

It's a very noticeable shift in style, yes, but that's why the game is called New 'n' Tasty - JAW are trying to market the game as a highly transparent Glukkon rebrand; "The game you love: Now with 68% more 3D!" It's not fucking Dragon's Crown.

We had a a boring argument about it already, guys. We each said our piece and let it be. I'll remind you all that the person who started this argument only did so because they weren't present at the first one. The prudent thing to do would have been to just link him back, not resurrect a dead discussion.

P.S. If you think this

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they should have taken hints from the Bioshock logo because I really love that logo
is an argument, you'd be well-advised not to join a debate club.

If you all hate the logo that much, just make a new one and email it to JAW - you'll have the same odds the first guy did.

As for Manco, you may as well drop him a line.

God forbid OANST sees all this, he's too young for heart failure.

*And at least I accept my complaints as minor, rather than, and I quote, "destroying the image of the entire series"

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Why do you continue to instigate?

Gee if that ain't oxymoron of the fucking week

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It's based on the label the glukkons would use. If anything, it's too good. How am I supposed to believe that a glukkon made this? They don't have drawing arms!

I like to imagine the Glukkons have enslaved a species entirely composed of graphic designers.

Dezzinerz

Varrok 11-17-2013 08:21 PM

Have you noticed they fixed the mouth, the ear slit and the connection between the neck and the top of the gear in the newest trailer?

Manco 11-18-2013 02:04 AM

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Wow, it's almost like they hired an amateur fanartist to make the logo at short notice OH WAIT THAT'S EXACTLY WHAT HAPPENED.

Wait, is this actually what happened or are you just making an educated guess? I don't remember hearing about this at all.

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If you all hate the logo that much, just make a new one and email it to JAW - you'll have the same odds the first guy did.

Main reason I didn't throw something together earlier is because I was browsing the forums while lying in bed. Might have a shot at tidying the design up today, we'll see.

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I don't quite get what you mean by this?

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I like to imagine the Glukkons have enslaved a species entirely composed of graphic designers.

They evolved millennia before the other species of Oddworld, way back before the surface of the planet was cool.

Havoc 11-18-2013 04:08 AM

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http://i.imgur.com/12mxmmm.jpg

I think a lot of the issues with the logo come down to a lack of polish – with some more attention to detail, it could be a solid composition, but little flaws let it down.

Oh damn, that looks 10 times better than the original. JAW, please take note here...

Michael 11-18-2013 06:38 AM

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Have you noticed they fixed the mouth, the ear slit and the connection between the neck and the top of the gear in the newest trailer?

I think the little 'white' dot in the ear slit is still there, except it's alpha and the black background is showing through. The text area now has a nice drop shadow to it, making the Glukkon neck less obvious and adding a little more depth. The mouth has indeed got a darker interior now, and it looks like the neck/gear is altered as you said.

I quite like the logo if I'm honest. I think it works much better when used in some kind of context, like in the trailer or on the website. With regards to people saying that it would stand out better with more contrast, when set against a black background (as in the trailer), the muted palette does stand out a lot. Perhaps the intention is to mostly set it against a darker backdrop.

It genuinely does appear like branding so I can definitely see the angle they're coming from, though I do personally prefer the older more detailed logos.

pupbenny 11-18-2013 07:02 AM

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http://zobra.ru/uploads/games/p4937/...17-oddwork.jpg

The wordmark is okay, but...

Look at that Glukkon head. It looks weird and awkward and wrong in so many places. For instance, how the neck drops behind the rest of the logo with no sign of a chin or shoulder, making the neck look misshapen. The inside of the mouth is the same colour as the saw, so are we looking through the mouth? Is the mouth in profile and the eyes at a 3/4 angle? The oval above the ear makes the back of the Glukkon mantle look like some sort of head-tail, like it is tapering off to a point behind his head. The saw is worse, and I fully believe it was thrown together in 180 seconds or less.

I'm not done yet: the whole freaking composition is wrong. The head, saw and workmark each look like they could have been made for different things and were thrown together without consideration for clashing line weights and forms. There are too many layers, and little congruence between them. Look at where the Glukkon head outline merges to the inside of the saw, or where the outlines from the saw and the wordmark touch, for examples of where I saw awkwardness and disharmony.

How's this? Just a basic thing I did quick. I know there's spots around it and stuff but I'm not talking about that I mean the basic design of it.

http://i293.photobucket.com/albums/m...ps4b67544f.png

Varrok 11-18-2013 07:09 AM

Pupbenny, no...

MA 11-18-2013 07:29 AM

it's amazing, pupbenny! the greatest work of art i've ever laid eyes on! send it to OWI with a usuage proposition and a set fee. then watch your bank account grow.

i vote yours to replace the original. it just works so well.

hows the forum skin coming along?

Scrabaniac 11-18-2013 07:35 AM

I think it's the font that doesn't do it for me, it looks too fancy and light hearted. Personally I think that it would have suited better if the logo was a RF barrel spilling out flesh with a red stencil 'NEW N TASTY' stamped on it. But that's my personal opinion you don't have to agree with it

MA 11-18-2013 07:37 AM

WHAT THE FUCK DO YOU KNOW

MeechMunchie 11-18-2013 08:02 AM

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Wait, is this actually what happened or are you just making an educated guess? I don't remember hearing about this at all.

I don't quite get what you mean by this?

Johnny Eveson. He made these, which he put in here. Members told him to get in touch with JAW, so he did, or maybe JAW found him.

Either way, a few months later, he was designing Oddworld merchandise and marketing materials.

Lorne and Wil have both said the logo was created by a fan. I think I know which one. And rather than trying to nick his spot, it'd be politer to send him some gentle criticism and ask if he might have a go at improving it himself.

STM 11-18-2013 08:30 AM

Unless it wasn't him.

Also the last three pages of this thread made me feel ill and embarrassed. Just thought people should know.

Manco 11-18-2013 08:43 AM

I think you’ve made a leap in logic there. It’s possible that Eveson designed the logo, but by my eye his design work generally makes use of bright, bold colors and has more tonal variation, which (as has been pointed out already) this logo doesn’t. If it is his work it’s one of his weaker designs.

A couple of other observations: JAW specifically named Eveson as the designer for the work he did for them, and if he had also designed the logo I think they would have specified this somewhere. He was also commissioned to to the NnT poster and the Soulstorm t shirt, whereas saying “designed by a fan” implies that the design was given to them pro bono rather than paid for.

pupbenny 11-18-2013 09:24 AM

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Lorne and Wil have both said the logo was created by a fan. I think I know which one. And rather than trying to nick his spot, it'd be politer to send him some gentle criticism and ask if he might have a go at improving it himself.

Don't worry, I'm not trying to take his spot, I'm just trying to show what sam250 envisaged, basically. See how different colours work.

I, myself, don't have a problem with the current logo. I just like to design stuff. (Although, I think the colours, etc, seem more Oddworldish on my one, but that's just my opinion. It seems to take it more back to the original more.)

Vyrien 11-18-2013 10:02 AM

Hideous, Pupbenny. Hideous.

It's like a parody of itself.

OANST 11-18-2013 10:58 AM

If I gave enough of a shit, I would quit this forum after reading the past two pages.

MeechMunchie 11-18-2013 01:20 PM

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I think you’ve made a leap in logic there. It’s possible that Eveson designed the logo, but by my eye his design work generally makes use of bright, bold colors and has more tonal variation, which (as has been pointed out already) this logo doesn’t. If it is his work it’s one of his weaker designs.

A couple of other observations: JAW specifically named Eveson as the designer for the work he did for them, and if he had also designed the logo I think they would have specified this somewhere. He was also commissioned to to the NnT poster and the Soulstorm t shirt, whereas saying “designed by a fan” implies that the design was given to them pro bono rather than paid for.

Really? Because I could have sworn the style was absolutely identical. Look at the Soulstorm Brew shirt: Low contrast, muted palette, retro aesthetic, squiggly font, Glukkon head graphic, clean vectors, lots of layers.

I'm fairly certain they have specified it. I'm confident it was Eveson, but feel free to go back through OWI announcements to find out where.

Lorne has described Wil as a "fan". I think you're reading too much into it. If you're going to try and extract truth from the implication of a paraphrase of a madman's ramble, you're in for a hard time.

Manco 11-18-2013 01:52 PM

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Really? Because I could have sworn the style was absolutely identical. Look at the Soulstorm Brew shirt: Low contrast, muted palette, retro aesthetic, squiggly font, Glukkon head graphic, clean vectors, lots of layers.

They’re superficially similar, but there’s various possible explanations for this:
  • Eveson designed them
  • The designer of the logo was inspired by Eveson’s designs (the logo wasn’t used until well after the Soulstorm shirt was shown off)
  • The logo was based off the retro, corporate styles of Glukkon marketing just the same as Eveson’s shirt design, and thus the two appear to be of a similar style

Flat, vector and retro designs are also very, very popular in the design community right now. And as for the colors, check again: they may look similar, but if you render in grayscale most of Eveson’s work shows off tonal variation that isn’t present in the NnT logo.

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I'm fairly certain they have specified it. I'm confident it was Eveson, but feel free to go back through OWI announcements to find out where.

I’ll save you the work: Eveson is only mentioned as designer for the t shirt and posters. No logo. There’s not even a post on the site that announces the logo, it just turned up around E3.

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Lorne has described Wil as a "fan". I think you're reading too much into it. If you're going to try and extract truth from the implication of a paraphrase of a madman's ramble, you're in for a hard time.

I was talking more about the Oddworld.com blog. JAW announces everything they possibly can through that, especially collaboration work with others. Eveson’s poster and his t shirt were both announced and Eveson explicitly named as the designer, but this isn’t true of the logo. Don’t you think they would announce the logo in a similar manner to Eveson’s other design commissions if he were the creator?

GlukkonGluk 11-18-2013 02:10 PM

These games were never about following established conventions in many respects. Surely, then, the same ideology can apply to it's logo as much as any other aspect of it, you know? All the complaints seem to use other games as examples of how it "should" be done...well, these games never needed to look to copy other games' ideas before. Lorne sometimes refers to games as pieces of art. If all art conformed to stereotypes and didn't attempt to break the mould, this would be a dull world. It is, perhaps, a little avant-garde but I personally like the idea behind it, this symbol of the sort of tacky, corporate flourescent thing that a group of Glukkons might dream up to sell their product. We should all have faith and acknowledge the risks involved in the creative process. Besides, the game looks beautiful and the series is well respected, and no amount of logos can add or detract from that! :)

MeechMunchie 11-18-2013 02:24 PM

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There’s not even a post on the site that announces the logo, it just turned up around E3.
I still think it was pointed out somewhere, perhaps on the forums, but at any rate, absence of evidence ≠ evidence of absence.

I think it's pretty unlikely that JAW would hang prints of Eveson's fan poster around the office, adopt another piece of fan art as an official shirt design, comission him to redo one of the most famous props in AO, and then decide that he's just not good enough for the logo.

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Eveson’s poster and his t shirt were both announced and Eveson explicitly named as the designer, but this isn’t true of the logo. Don’t you think they would announce the logo in a similar manner to Eveson’s other design commissions if he were the creator?
By your logic, shouldn't JAW have posted an announcement saying that the logo was designed by Whosit Whosisface? JAW are a small team with lots of work. Oversights will happen.

They did announce the logo, in a fashion, but they went down the route of intrigue rather than bombast.

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Flat, vector and retro designs are also very, very popular in the design community right now.
You forgot Glukkon heads

AvengingGibbons 11-18-2013 02:33 PM

The new logo for New n Tasty is here!

http://i42.tinypic.com/9lh8y1.jpg

Seriously? I spent ages redrawing the glukkon head because in the current logo it's just too misshapen for my liking... here is the head I've revised, without all the Butcherrs outfit and saw shit...

http://i41.tinypic.com/24y1y7c.jpg

MeechMunchie 11-18-2013 03:05 PM

You know the best kind of argument? The kind where everyone turns out to be wrong.

http://imageshack.com/a/img197/8672/64y8.bmp

GlukkonGluk 11-18-2013 03:10 PM

Erm. So the object of all this moaning was made by the man who brought us together and gave us these gifts? Oh dear...!

Vyrien 11-18-2013 03:17 PM

Thanks for this tidbit of information MM.

How amusing.

MeechMunchie 11-18-2013 03:17 PM

The upside is we don't have to worry about how the artist feels about our criticism, because nobody cares what Lorne thinks.

sam250 11-18-2013 03:18 PM

Phallic much?

GlukkonGluk 11-18-2013 03:21 PM

Such drama; you can't make this stuff up. Anyway the whole game will no doubt be a work of art in itself. The visuals, the plot, the emotion, the...rhyming couplets...all Lorne's art. No worries.

squeak117 11-18-2013 04:00 PM

Hey guys i like the logo but i think it needed a few changes.
just wanted to show u my verson of the logo tell me wot u think?

careful if ur at work though its so gud that ur boss might get angry.

http://img10.imageshack.us/img10/9999/2nnd.png

Nate 11-18-2013 04:08 PM

I'm going to quarantine this discussion from the NnT thread.

*splits*

Crashpunk 11-19-2013 02:50 AM

Now all we need to do is convince Lorne that the logo needs work.

Hehehehe.