F.C.U.K.

Fcuk is, for those who don't know, a British fashion company (the name stands for French Connection United Kingdom) whose name, as you may have guessed, is deliberately intended to attract intention by making casual passers-by mistake it for a very rude word.

This has, over the years, created a lot of controversy. It also serves to alienate a lot of customers; I know several people who don't like buying their stuff because the name insults them. This surely can't help their profits; is it really a good idea to try and win customers by swearing at them?

Aaaaaanyway, the other day I was in Specsavers (an opticians) with my sister, who was getting some new glasses, and there was a shelf of glasses frames designed by fcuk marketed under the brilliant slogan, 'Fcuk vision'.
Now would you trust a pair of glasses with fcuk vision written on the side? It's like a shop selling hats having 'HEADS ARE RUBBISH' written on the window. I mean It'd surely make more sense to write 'fcuk vision' on a hearing-aid than on a pair of glasses?[/comedian]