.

hmm very interesting.

Woah! Interesting stuff, it's kinda creepy too.
Just think - All that from 1 singe image. It's amazing when you think about it. All the best luck to you!

Why bother? Someone's going to be laughing at how much time people are putting into this.

It's either a publicity stunt or a joke.

It would be something to feel accomplished of even if it is a joke.
But it seems the people who encrypted the image and put up the posters, etc, etc have put in a lot more effort.
So why would they make that effort go to waste?

Because making a group of sad internet nerds without social lives run around in circles is their idea of fun?

As I said, it could also be a publicity stunt. Look at the Portal 2 ARG.

That's true. But don't be so fast to make assumptions because in the end, none of us know. Both our predictions are possible though. We can only wait and see.

So what's your prediction?

Well, I'm not sure yet. Maybe I should've said
It just didn't sound as good that way.

But what is it if it isn't a hoax?

I'm interested in this not because I'm expecting to find lost Inca gold. It is just a puzzle (albeit one created by people all over the world); a challenge; a game. As I said, I am fascinated by cryptic puzzles and so this is a game I like playing.

@Phylum
It's supposed to be a prize for meeting up with the creators isn't it?

I didn't read that anywhere, but I didn't look much into it.

It could be an attempt at advertising employment in an original way. Google did something similar with a billboard that simply said "{first 10-digit prime found in consecutive digits e}.com."
http://7427466391.com then led to a page with more puzzles, and eventually to Google Labs and a suggestion that the viewer apply for a job with them.

Previously on Lost.

And then Moxco wins £20,000,000.