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You're assuming that they have the money to do so. This probably isn't the case.
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Movies are games rarely paid out of a companies own pocket anyway. Usually the projected development cost will come in form of a loan, either from a publisher like EA, another studio, investors or the bank. It's simple math to calculate how much a game will cost to make and how much profit can be made of it. The investors will get their money + profit first, and the rest is for the developing company(s).
Since Lorne is highly into digital distribution, physical publishers like EA are probably not involved. I doubt JAW has enough money to finance the entire thing by themselves so that leaves investors or the bank. And since OWI is in the process of making Citizen Siege, I bet they have quite a few contacts out there who would be willing to invest in a smaller project first before investing in a big project like Citizen Siege. Both to see if OWI still has it, and to get their name back into the public for the big project.
After all, Lorne was pretty clear earlier when he said he wanted to abandon the gaming side of things and go fully into making movies. Something had to make him change his mind, and that was probably it.